Healthcare Digital
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It is widely accepted that pharmaceutical industry continues to realise only a tiny fraction of the true potential of online. Hampered by internal and unclear external regulatory pressures combined with a lack of understanding of what is possible, the industry lags way behind the wider consumer Internet.
In order to meet the challenge we launched Healthcare Digital in August 2007. Headed up by Nick Supple and Sam Brownfield, with the aim of push back the boundaries of online pharmaceutical marketing and helping clients to develop truly innovative solutions. |
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SEO and SEM – the mysteries unravelled
In order to achieve your company’s natural search engine ranking versus your competitors, 75% of your website’s performance is derived from developing your site to best practice, with a clear targeting strategy in mind. The remaining 25% is using advanced techniques to achieve ranking dominance over your direct competition.
Pragmatism is not a common trait in the search engine optimisation market, but at Healthcare Digital, whether you need to get the 75% right, or take on the challenges of the final 25%, we have the experience and capability to get your site to where it needs to be.
When it comes to pay-per-click advertising, again a good strategy is needed as well as a clear understanding of its relationship with natural search ranking. With the buying power of gem and the strategic nouse of Healthcare Digital, we can plan, buy and manage your campaigns to your maximum advantage.
See Sam's latest article on the digital pharma landscape in Pharmaceutical Marketing HERE
