hme - Our European Network

Within European pharma, the trend towards more centralised sourcing of suppliers and services continues apace.  Media planning and buying is no exception to this. What’s more, consolidation amongst the major European medical publishers means cross-border ownership is becoming the norm rather than the exception.

There are new opportunities and new challenges.

To meet them head on, gem has joined forces with MWO – Germany’s leading HCP media buying agency, to form a new organisation which, from the word go, represents a new force in European HCP media – hme (Healthcare Media Europe).

With representation in Spain, Germany, the UK, France, Belgium and Italy, hme offers a solution to those companies who see clear commercial benefits in sourcing their media buying through a single buying point – one with unbeatable leverage across key European markets.

For more information or a full presentation, contact us.